Another element that you will want to consider adding to the mix is a customer relationship management solution for your outbound needs. This is especially true if you are using a shopping cart service to manage your outbound orders and shipments. Newer solutions work as a cross-channel hybrid, combining inbound data from marketplaces and even shopping cart services, like you would find with Magento CRM software. Managing customer contacts and tracking order history helps you maximize the efficiency of your operations from top to bottom for improved ROI.
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