Whether you are hiring a digital marketing agency for a one-time project for a full year contract, investing your businesses valuable time and money in a digital marketing agency is a huge decision. Some business owners hire the first jacksonville digital marketing agency they come across, or the cheapest one they can find, which is never a determining factor. Here is a list of several mistakes you need to avoid when hiring a marketing agency.
Do not fall for shiny presentations
You have no idea how many businesses are deceived by these shiny presentations. Most business owners think that determines the level of professionalism on the agency’s side and they sign immediately. The lesson here is to never judge a book by its cover. Digital marketing companies that spend a lot of time crafting their own professional presentations rarely have the time required to do the same for their clients. These companies allocate a large part of their budget into their own priorities and not those of their clients. This is not to say that all professional looking companies are bad, but look deeper before you sign a contract.
Do not fall for things that seem too good to be true
Companies that go advertising about their secret strategies or proprietary tactics are rarely any good. The problem with this is that there is really no secret sauce to SEO and marketing. The difference that successful agencies have with amateurs is the strategies and execution used to deliver. In everything in life, when something seems too good to be true, it always is.
Do not choose a cheap agency
You get what you pay for, and when it comes to digital marketing agencies, this is very true. Most of the cheap agencies use black hat SEO tactics like cheap content, paid links, and keyword stuffing. The problem with this is that when the search engine finds out, you will risk being penalized. This does not mean that the most expensive one is the best, but find something reasonable and great value for your money, because cheap is always expensive.
Do not choose a company simply because they are local
It is always a wise choice to look for a great local digital marketing agency before you look for national companies. However, this is not to say that bit is a necessity. Even though face-to-face interaction is usually best, you can work with an online digital marketing agency without meeting, and they are still going to deliver quality. If you cannot locate a suitable local company, feel free to look elsewhere so you can have the best value for your investment.
Apart from all the mistakes above, do not forget to conduct research before you hire. Check company customer reviews, case studies, online platforms, and read their blog to be sure of their reputation. Ask them the necessary questions and if they keep evading, then forget them and move on to the next one. There are numerous digital marketing agencies so you are bound to find one that suits your needs.