Smaller businesses and startups don’t have the required money and resources to launch a massive digital marketing campaign. No wonder, they often have to choose between marketing channels and strategies, keeping the relevant objectives in mind. In this post, we have 9 essential tips for conducting internet marketing for startups and small businesses.
- Prioritize your needs. What are you trying to achieve? Internet marketing is scalable process, and therefore, you can measure the results effectively. However, the first step is to define your marketing goals, which also includes understanding your target audience and their expectations.
- Start slow. Don’t jump with many strategies, channels and ideas at the same time. Promoting your business on the web requires patience, and it is best to try one thing at a given point. Take inputs from everyone, but implement a few.
- Find professional services. Not sure about online promotions? Well, you have companies in Singapore that specialize in dealing with local and offshore projects. Understand the costs and terms of service and hire a marketing agency for the job.
- Make the most of SEO. If you cannot launch an extensively paid campaign, SEO is your best choice and alternative by all means. Search engine optimization is effective and can offer genuine results with the right approach.
- Use email marketing. Some marketing gurus claim that email marketing is dead, which isn’t the case. If you are trying to get leads and keep in touch with your existing customers, this is easily the best tool you can use.
- Don’t miss social media. Facebook, Twitter, YouTube, and Instagram have become the new age platforms for promotions, and these work perfectly for promoting smaller businesses that need more exposure with lesser costs.
- Go for video marketing. Videos can be funny, effective, tricky, and communicative at the same time and can be used for marketing your brand on different platforms. Producing videos doesn’t have to be expensive either.
- Blogging is paramount. If you want to promote a website, nothing works better than blogging. However, you cannot rely on self promotions. You need to create content that the audience will like and enjoy.
- Focus on mobile marketing. Over 35% of the internet traffic comes from handheld devices. Make sure that your website is responsive, besides keeping a specific line of marketing ideas for mobile audiences.
Lastly, set a budget for each month, which will help in sorting between the options above!